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Sunday, May 10, 2020 | History

5 edition of Marketing research found in the catalog.

Marketing research

David A. Aaker

Marketing research

by David A. Aaker

  • 397 Want to read
  • 15 Currently reading

Published by John Wiley & Sons in New York .
Written in English

    Subjects:
  • Marketing research.

  • Edition Notes

    Includes bibliographical references and index.

    StatementDavid A. Aaker, V. Kumar, George S. Day.
    ContributionsKumar, V., Day, George S.
    Classifications
    LC ClassificationsHF5415.2 .A14 2004
    The Physical Object
    Paginationxvii, 774 p. :
    Number of Pages774
    ID Numbers
    Open LibraryOL22572648M
    ISBN 10047123057X

    This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning. findings and a background to the market research industry. In writing the book I pay tribute to my former partner in business, Peter Jackson, who shared the authorship of many of the previous books I have written. Peter is now, deservedly, walking the hills of development of marketing as a key business element has also had an important.

    His book entitled Marketing Research: An Applied Orientation, Fourth Edition, was published by Prentice-Hall, Inc in This book has been translated into Chinese, Spanish, Russian, Portuguese, Hungarian, and Reviews: 1. A unique feature of this work is its emphasis on the potential of market research as a generator of marketing insights, this positioning market research as a trusted adviser. This handbook can serve as an up-to-date reference for market research suppliers as well as a guide for users. Highly Recommended.".

    GreenBook (GreenBook) - Find your next career at Market Research JobSource. Check back frequently as new jobs are posted every day. This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.


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Marketing research by David A. Aaker Download PDF EPUB FB2

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The fifth edition of He has also held other marketing and research positions with Philips at a corporate level over many years. He has been engaged in a variety of international management, marketing training and development activities and contributed to various international publications.

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